Ajax for Ajax sake
January 3, 2008 – 5:33 pmI’m a huge proponent of new media technologies like AJAX and a fan of the content it enables. But, having said that I can’t stand the new AJAX feature Netflix has implemented on their site for browsing new releases. They’ve moved from a simple interface that listed all of the new releases to a navigation menu that IMHO requires way too many clicks to see what’s new. Maybe this is their latest attempt to convince you to rent some of the more obscure new releases in their catalog rather than the popular movies everyone wants to see for which they have too few copies.
This to me is technology for technology sake. I’m sure some engineer somewhere loved putting this together, and I’m sure a highly paid designer worked hard on making it look slick, but there’s a reason that the only thing on Google’s home page is a search box. If I have to explain any further you just don’t get it.
Here’s a screen shot of what it looks like in all it’s unnecessary scrolling and drop-down madness:
Tags: ajax, content, google, madness, media technologies, navigation, search box, tech, technology sake, useless
