Marc-eting

Who Needs A Product

Thursday, April 10th, 2008

It's hard to find a company these days that's in it for the product. It's seems like online start-ups are the equivalent of commodities on an exchange; except instead of selling coffee, entrepreneurs are selling people, ideas, and very little of value. I can't tell you how many companies ...

Posted in Product |

Advertising is Dead… Long Live Information?

Thursday, April 3rd, 2008

I've been putting a fair amount of thought recently into the idea of advertising as a medium that's changing to adopt to the new standards of communication. Beyond what we've seen on the internet my personal opinion is that we're in the midst of a change cycle in the ...

Posted in Marketing |